We are a small, nascent new entry into the world, and business, of wine. And this will actually garner some very different reactions, but our core demographic is women of color,
specifically Black women, Latino women and Asian women. This is not to exclude anyone else, but first and foremost, I know that women can shape whole buying patterns and trends. And there
is a demographic I see mostly ignored within the marketplace by serious contenders. As an African American wine "vivant," I hate the experience of attending a trade show where
someone manning a table initially offers me a Moscato or something else sweet, without first engaging me to get a feel for my palate, or even waiting for me to make a selection of my own. Having
been in and around the industry of wine, I have assessed the lack of serious outreach to Black drinkers; this has been documented in other industries like Bourbon.
This is not to say that we don't want other people loving our wines, we do. We just don't see the need to fit into perceived and preconcieved ideals of what we should be presenting
and how we should be presenting it and ourselves.
The second thing about us is that we are interested in bringing quality wines from places which aren't really being marketed to the American market in general,
and of those which are, are definitely not being marketed to people of color, many of whom would actually be ardent consumers of said wines. Lastly , our focus is on providing great wines at great values.
There are no reasons why you shouldn't be getting some phenomenal wines just because someone else wants to have a narrow view of what you might like or enjoy.
Our Core Values
Being small, we are not one to lie about what we can do, or overhype our products, we just set about doing it. There is no reason for us to markup a product unfairly, like in the case that we have a
limited production Champagne that is aged for 8+ years before it is released, you'll still get it retail for under $200, versus paying some $300 for something with a hyped up name which really is only worth about $37.
To say that we are passionate about wine is an understatement. We are constantly tasting and exposing ourselves to new wines, either by grape,
by region, by style, and/or by producer. We believe that it is the perfect equilibrium of sun, plant and soil and is a divine gift from heaven. Our passion
carries forth in the relationships we have with winemakers, whether we are working with them now or planning to work with them in the future. They know that to us,
they are not simply a means to an end, and that we become family.
Quintessentially, our aim is to expand your palate and make you happy. We want to impress you so much that you're constantly willing to try our next
offerings, no matter what they may be or where they come from. While we're opening up with nine wines, we already have a good thirty that we want to introduce in
the next two years, and all of them are stunners. We also want our portfolio to contain wines for any occasion and to fit most budgets.
Just like everyone, we want to fly high, but we're humble and want to proceed strategically and methodically. We just hope that you trust us and give us a try.